Free Shopping Weekend 2016 – The Conception

There is no introduction required to a brand that has been growing for the last 10 years and is a chain of 51 stores nationwide. Being a discount store, our customers have constantly expected great discounts from us. That was the time when we came up the ‘Free Shopping Weekend’.

The concept came into limelight when demonetisation hit the nation last year, when Rs 500 and Rs 1000 notes were banned, and Rs 2000 notes were in rotation. The concept of FSW was weaved around the Rs 2000 note. When people used

The idea was to create a compelling reason for anyone and everyone to become a brand factory shopper, a call beyond a ‘me too’ discount, ‘Flat % off’ or just another ‘Sale’. But the big idea was to give everything for FREE. The hype that was created about free shopping was to ensure the customers would come to the store and shop.

The biggest Free Shopping Weekend is making its comeback this year around. This time it’s even bigger and you may also have to buy passes before you shop.

Get ready for the biggest shopping fiesta!

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